What would be the pricing to code custom WordPress themes?

Let’s admit it, there are many ways to get a website developed using WordPress themes. And the price will be different in these many cases.

That difference doesn’t come from the fact that we will use a regular WordPress theme or custom WordPress theme, but how the website will be prepared for customers to use it in the most efficient and convenient way. First we need to understand what is considered a regular WordPress theme on one side and what is considered a custom WordPress theme on the other side. As soon as we know what defines a regular WordPress theme and what makes a custom WordPress theme different, we’d be able to tell the price of website development.

Two names, still the same?

Per WordPress.org: Fundamentally, the WordPress Theme system is a way to “skin” your WordPress site. Yet, it is more than just a “skin.” Skinning your site implies that only the design is changed. WordPress Themes can provide much more control over the visual presentation of your content and other data on your WordPress site, as well as the behavior of certain site’s elements while interacting with visitors.

If we consider the default WordPress theme as a “regular” theme, then we need to understand that WordPress comes with its own predefined theme called TwentyTwenty which offers the flexibility of the block editor at its core. If used for an organization or a business, it can combine columns, groups, and media to create dynamic layouts that show off your services or products. If used for a traditional blog, the centered content column and considered typography makes it perfect for that as well.

The visual presentation is dictated by built-in styles of the TwentyTwenty theme, which is possible to modify to some limited extent. From the functional perspective it uses all built in WordPress functionalities – posts, archives, pages, search. These functionalities are often sufficient to run a simple informational website. However, to create a unique visual experience for the website it’s recommended to create a new child WordPress theme and style it to match your website design and projected functionality. That process is defining a custom theme development.

A custom WordPress theme has a unique design layout and set of features that are specifically created for your business needs. The benefit of getting a custom WordPress theme is that you’re not limited by the constraints of a pre-existing template or layout. You have full freedom to customize your website and get any specific functionality built within your theme.

Of course there are premade custom themes with many options available to customize your website, but they don’t follow the custom design you receive from your designer. Such multipurpose themes can sometimes be a solution for fast website development, but there’s a sacrifice of the website performance aspect with having multiple plugins installed to increase the functionality features volume in those multipurpose themes.

Still not there?

It could be confusing to understand that a custom theme is every WordPress theme that doesn’t come with the default WordPress installation package. Either it is developed by your development team or it is bought anywhere on the marketplace, such as Themeforrest.

Show me the bill please

Considering the fact that there are several factors affecting the cost, it is quite difficult to explain how much the development of a custom WordPress theme cost in fixed numbers.

  • A standard custom WordPress theme for a small business or personal website themes could cost between $1,750 – $5,500 USD.
  • A custom WordPress theme with additional custom developed features, standard e-commerce or companion plugins can cost anywhere between $6,000 – $12,000 USD.
  • If you have a complex enterprise level project, requiring multiple project stages, then it is not uncommon for the prices to go above $25,000 USD.


Our web development service platform Goodiewebsite is a place where you can get your custom WordPress website theme completed for an affordable price. To receive up to 3 non-obligatory quotes for your project from the Goodiewebsite’s development team hit the button below.